When the 'dual carbon' target is integrated into the national strategy

Convert to a mandatory question for enterprises

A quiet green revolution

Currently unfolding in the global industrial chain

In this survival related breakout battle

The pioneers have found

Open the key to a low-carbon future

Today, we will explore three places for you

Innovative Practices of Benchmark Enterprises

Revealing how carbon management starts from

Cost item becomes a new competitive engine

Case 1 | Tencent

Let the data center enjoy the 'northwest wind'

At the end of November 2024, Tencent successfully landed a data center microgrid project integrating wind, solar, and energy storage, which is also the first case of this type of enterprise in China. It is reported that the project is located in Huailai County, Hebei Province, with a total installed capacity of 10.99 megawatts and an annual power generation of 14 million kilowatt hours, equivalent to the annual electricity consumption of 5000 households.

Triple breakthrough of integrated wind solar energy storage microgrid system

1. Modular data center: Standardized prefabrication achieves "civil engineering+mechanical and electrical" delivery within 1 year;

2. Intelligent energy storage collaboration: Through "photovoltaic+energy storage" peak shaving and valley filling, the annual cost savings exceed 3.5 million yuan;

3. Source network load storage collaboration: Integrate wind turbines/photovoltaics/energy storage/load management to ensure 24-hour stable power supply.

T-Block Technology Innovation

1. Photovoltaic direct supply mode: green electricity consumption rate reaches 95%, annual carbon reduction of 8000 tons;

2. Ultra low energy consumption design: containerized integrated system, PUE≤1.3；

3. Large scale energy-saving effect: 300000 server parks save 250 million kilowatt hours of electricity annually.

Ecological co construction model

1. Building a smart energy platform (such as the Hong Kong China cooperation project) to empower industrial parks to reduce carbon emissions by hundreds of thousands of tons annually;

2. Launch the second phase of the "Carbon Search Plan" to promote the industrial application of low-carbon technologies;

3. Collaborative innovation between industry, academia, and research to build a green power ecosystem.

Through the dual wheel drive of "technological innovation+ecological co construction", Tencent has built a replicable IDC carbon neutral solution. The project not only lays out the 100% green electricity target by 2030 in advance, but also drives the green transformation of the industrial chain through open technology and scenario opening, confirming the social value creation ability of technology enterprises as "good engines".

Case 2 | IKEA

Circular economy rebuilds business DNA

Swedish home furnishing giant IKEA adheres to the concept of nature and relies on its home country's experience as a global environmental pioneer in governance (solid waste, water pollution, air pollution control technology, and early environmental legislation). At the COP28 climate conference, it committed to reducing its carbon footprint through renewable energy transformation, product electrification, low-carbon material application, promotion of plant-based foods, and circular economy practices.

Localized green development model

1. Low carbon diet innovation: the introduction of localized plant based food (European vegetarian hot dogs, Indian plant curry, Japanese organic vegetables) reduced the carbon footprint of plant Rice-meat dumplings by 96% compared with the traditional, driving the reduction of food related carbon emissions by 29% -70%.;

2. Clean energy network construction: Through Ingka Investments' global investment in wind/solar energy projects (totaling billions of euros), wind and solar power plants will be built in Europe and America to achieve energy self-sufficiency and surplus electricity grid connection, and suppliers will be promoted to transition to green energy in Asia;

3. Launch the "CIRKUL Ä R" second-hand furniture trading platform, combining resource recycling with consumer demand to form a sustainable consumption ecosystem.

Green 'wet' marketing system

1. Emotional narrative: By incorporating environmental protection concepts into lifestyle narratives through IP based content such as "toy story" animations, a common semantic space is constructed on platforms such as Instagram and Weibo;

2. User co creation mechanism: Open user forums and online and offline activities to encourage consumers to participate in product iteration (such as feedback design from second-hand furniture transaction data), achieving a symbiotic relationship between brand and user values.

Innovation in Cross Cultural Governance

1. IWAY Standardized Management: Establish a multilingual training system, customize local compliance solutions (such as adapting to different national legal cultures), and achieve a global supplier compliance rate of 98%.;

2. Cultural discount resolution strategy: Through long-term cooperation and cultural respect mechanisms (such as retaining local customs of suppliers), achieve a dynamic balance between corporate values and local culture in over 50 countries.

Build a sustainable development paradigm for multinational corporations driven by the three-dimensional approach of "product energy culture".

Case 3 | BASF

Global Renewable Power Transformation

Starting from January 1, 2025, all nine production bases in Europe under BASF's Specialty Materials Division (involving the production of engineering plastics, polyurethane, thermoplastic polyurethane, and specialty polymers) will switch to renewable energy sources such as wind power and photovoltaics for power supply. This transformation covers the entire process from raw material composites to finished product manufacturing, marking a crucial step for BASF in achieving its strategic goal of "# OurPlasticsJourney". Martin Jung, President of the Specialty Materials Division, emphasized that renewable energy is a necessary condition for achieving climate goals and a starting point for supporting customers' green transformation.

Green power revolution across the entire value chain

1. 9 major characteristic material bases in Europe (engineering plastics/polyurethane/specialty polymers) achieve 100% renewable electricity coverage;

2. Deep collaboration with suppliers: Purchase 3B Fibreglass solar glass fiber, reducing product carbon footprint by over 20%;

3. Energy structure upgrade: Integrating the Hollande Kust Zuid offshore wind farm in the Netherlands (the world's largest) with the 24 MW photovoltaic project in Schwarzheide, Germany.

Ladder style transformation path

1. Pioneer Base: Complete the green power transition of the European production base by early 2025;

2. Super factory transition plan: Ludwigshafen adopts a 95% efficiency gas-fired power plant as the transition carrier, and simultaneously prepares for green electricity substitution;

3. Technology combination punch: green electricity+green steam+alternative raw materials (mass balance method) to build a sustainable chemical triangle.

Challenge Breakthrough

1. Giant Base Transformation: Ludwigshafen, as the world's largest chemical complex, has achieved a green electricity penetration rate of 35% by 2024 through employee led gradual renovation, with plans to increase it to 80% within 5 years;

2. Supply chain transmission: Promote 300+suppliers to sign green power usage commitments and achieve 80% low-carbon raw materials by 2026.

To verify the three in one carbon reduction model of "green power drive process innovation supply chain linkage" for chemical giants, BASF provides replicable transformation samples for high energy consuming industries through a combination strategy of green power scale procurement, supplier standard reshaping, and employee empowerment.

Carbon management is not a monologue of environmentalism

But rather a collective narrative of the new commercial civilization

When carbon reduction meets compliance requirements

Transforming into a pivot for value creation

Every enterprise can find it

My own second growth curve

Those who are the first to reduce carbon emissions

Pathfinder for converting into 'carbon assets'

Defining the game rules for the next business era